George Washington University’s College of Professional Studies offers 34 distinct programs within 8 fields of study. I created a series of trifold and saddle-stitched marketing brochures that follow the brand guidelines yet speak to each individual program’s needs.
GW’s Engineering Management and Systems Engineering program in the College of Professional Studies needed a brochure, folder and onesheets to customize information for prospective students. I created a 9×12 two-pocket folder with a stitched-in brochure and five onesheets for the program’s distinct degrees and locations.
A seasoned trade show, event and exhibit producer needed a brochure highlighting their experiential marketing capabilities. Bright, fun illustrations represent the kind of playful, memorable experiences the company can create for its clients and their consumers. Succinct, direct copy shines a light (see what I did there?) on exactly what the company can do for […]
Forms = an organization that functions. Once their new branding was rolled out, Hargrove needed to update their internal and external communications. I created more than 50 fillable forms and informational onesheets, both for staff and clients, that were immediately put to daily use.
The Education Administration program within GW’s College of Professional Studies has needs for multiple flyers that are related yet need to stand apart from one another. For two summer-time social events, I used the same illustration with different color palettes from the brand guidelines applied. For a series of informational flyers for prospective students, I […]
It all comes together in this design for the Convention Center’s 2007 report, which follows preparation, set up, and execution of the Annual Meeting and Exposition of the Association of the U. S. Army. Die cut windows on the cover allow a peek of the custom photographs inside, and a double gatefold spread shows the […]
Branding for the Washington Convention Center’s sales materials features bright blues and flowing illustrations juxtaposed with clean type and layouts with lots of white space. This sales kit includes art direction of custom photography, printed vellum fly sheets introducing each section, concealed spiral binding, and a custom pocket on the back cover.
The National Institute of Standards and Technology’s Museum and Research Library needed a way to tidy up their entrance, showcasing new exhibit cases outside the entrance while separating them visually from the exhibits on the other side of the windows. I chose visually interesting items from their collection and created minimal yet powerful graphics unique […]
The client’s existing 4-color photo-based logo caused multiple printing headaches, but they did not want a complete redesign. My solution was to streamline it, converting it to 2-color vector art for a more modern look, as well as more cost-efficient printing. Those bright, bold colors were the basis for the identity redesign, using large blocks […]
When the Washington Convention Center Authority rebranded themselves as Events DC, we created a custom blind-embossed binder and 128-page planning guide including fold-out floorplans. The three-ring binder and tab format ensured easy updates to only the sections that required edits.
Destination DC is the official tourism and convention corporation of Washington, DC. This 6.5″ square brochure with a DVD, housed in an inside pocket, showcases the city as a hotspot and premier convention, tourism and special events destination for an international audience.
Logo for a DC Public Charter School where students learn about the hospitality industry through course work and hands-on industry exposure. The overlapping tiles represent the academic and industry sides of the school and the lively, modern color palette and friendly typography create a welcoming feel.
Categories: Logo Design
Every July, the DC Craft Bartenders Guild celebrates the district’s official cocktail, the Rickey, with a city-wide contest culminating in a party where the finalists are judged for the prize of best Rickey. For the 2011 contest I created the Rickey Ticket, enabling patrons to find Rickey specials throughout the city and get a hole […]