by ksearing
George Washington University’s College of Professional Studies offers 34 distinct programs within 8 fields of study. I created a series of trifold and saddle-stitched marketing brochures that follow the brand guidelines yet speak to each individual program’s needs.
Categories: Brochures, Print designTags: brochure, corporate collateral, GW, print design, trifold
by ksearing
GW’s Engineering Management and Systems Engineering program in the College of Professional Studies needed a brochure, folder and onesheets to customize information for prospective students. I created a 9×12 two-pocket folder with a stitched-in brochure and five onesheets for the program’s distinct degrees and locations.
Categories: Brochures, Informational Design, Print designTags: brochure, corporate collateral, marketing, print design
by ksearing
A seasoned trade show, event and exhibit producer needed a brochure highlighting their experiential marketing capabilities. Bright, fun illustrations represent the kind of playful, memorable experiences the company can create for its clients and their consumers. Succinct, direct copy shines a light (see what I did there?) on exactly what the company can do for […]
Categories: Brochures, Print designTags: brochure, Hargrove, print design
by ksearing
Forms = an organization that functions. Once their new branding was rolled out, Hargrove needed to update their internal and external communications. I created more than 50 fillable forms and informational onesheets, both for staff and clients, that were immediately put to daily use.
Categories: Informational Design, Print designTags: corporate collateral, print design
by ksearing
GW’s College of Professional Studies has needs for multiple flyers that are within the branding guidelines yet need to stand apart from one another.
Categories: Informational Design, Print designTags: advertising, print design
by ksearing
Brochures for the Landscape Design and Sustainable Landscapes programs within GW’s College of Professional Studies.
Categories: Brochures, Corporate Collateral, Informational Design, Print designTags: brochure, corporate collateral, GW, marketing, print design
by ksearing
I designed and produced multiple resizes of color and black and white newspaper advertising for the Patent Practice and Engineering Programs within GW’s College of Professional Studies.
Categories: Advertising, Print designTags: advertising, print design
by ksearing
Feature article design and layout for a large law firm’s alumni magazine.
Categories: Corporate Collateral, Print design, Publication DesignTags: corporate collateral, print design, Publication Design
by ksearing
It all comes together in this design for the Convention Center’s 2007 report, which follows preparation, set up, and execution of the Annual Meeting and Exposition of the Association of the U. S. Army. Die cut windows on the cover allow a peek of the custom photographs inside, and a double gatefold spread shows the […]
Categories: Annual Reports, Print designTags: annual report, print design
by ksearing
The Washington Convention Center looked at the past, present and future of the facility for the 2008 Annual Report. Fresh photography and colorful charts and graphs lead the reader through the story of their success.
Categories: Annual Reports, Print designTags: annual report, print design
by ksearing
The theme for the Washington Convention Center’s 2009 Annual Report was “Big Things Happen Here”. Bright and bold color mixed with traditional type announces another successful year.
Categories: Annual Reports, Print designTags: annual report, print design
by ksearing
Branding for the Washington Convention Center’s sales materials features bright blues and flowing illustrations juxtaposed with clean type and layouts with lots of white space. This sales kit includes art direction of custom photography, printed vellum fly sheets introducing each section, concealed spiral binding, and a custom pocket on the back cover.
Categories: Brochures, Print designTags: brochure, corporate collateral, marketing, print design
by ksearing
Logo for a photographer specializing in portrait and wedding work with a photojournalistic approach. The mirrored letterforms of her initials serendipitously created a film frame.
Categories: Logo DesignTags: logo
by ksearing
Logo for a Washington, DC bar with a speakeasy feel. The ornament and the slightly worn feel to the typeface — based on a style from that era — perfectly illustrates the bar’s personality.
Categories: Logo DesignTags: bar logo, logo, restaurant logo
by ksearing
The client’s existing 4-color photo-based logo caused multiple printing headaches, but they did not want a complete redesign. My solution was to streamline it, converting it to 2-color vector art for a more modern look, as well as more cost-efficient printing. Those bright, bold colors were the basis for the identity redesign, using large blocks […]
Categories: Advertising, Corporate Collateral, Exhibit Design, Print design, Signage, Stationery SuiteTags: advertising, corporate collateral, exhibit design, logo, marketing, print design
by ksearing
When the Washington Convention Center Authority rebranded themselves as Events DC, we created a custom blind-embossed binder and 128-page planning guide including fold-out floorplans. The three-ring binder and tab format ensured easy updates to only the sections that required edits.
Categories: Informational Design, Print designTags: corporate collateral, print design
by ksearing
Destination DC is the official tourism and convention corporation of Washington, DC. This 6.5″ square brochure with a DVD, housed in an inside pocket, showcases the city as a hotspot and premier convention, tourism and special events destination for an international audience.
Categories: Brochures, Print designTags: brochure, corporate collateral, marketing, print design
by ksearing
Logo for a DC Public Charter School where students learn about the hospitality industry through course work and hands-on industry exposure. The overlapping tiles represent the academic and industry sides of the school and the lively, modern color palette and friendly typography create a welcoming feel.
Categories: Logo Design
by ksearing
Pro bono logo for the DC Craft Bartenders Guild.
Categories: Logo DesignTags: logo
by ksearing
Poster and postcards for a musical performance.
Categories: Advertising, Print designTags: advertising, print design