corporate collateral

GW College of Professional Studies Marketing Brochures

May 20, 2015 by ksearing

George Washington University’s College of Professional Studies offers 34 distinct programs within 8 fields of study. I created a series of trifold and saddle-stitched marketing brochures that follow the brand guidelines yet speak to each individual program’s needs.

Categories: Brochures, Print design
Tags: brochure, corporate collateral, GW, print design, trifold

GW Engineering folder and brochure

May 19, 2015 by ksearing

GW’s Engineering Management and Systems Engineering program in the College of Professional Studies needed a brochure, folder and onesheets to customize information for prospective students. I created a 9×12 two-pocket folder with a stitched-in brochure and five onesheets for the program’s distinct degrees and locations.

Categories: Brochures, Informational Design, Print design
Tags: brochure, corporate collateral, marketing, print design

Hargrove forms and onesheets

April 16, 2015 by ksearing

Forms = an organization that functions. Once their new branding was rolled out, Hargrove needed to update their internal and external communications. I created more than 50 fillable forms and informational onesheets, both for staff and clients, that were immediately put to daily use.

Categories: Informational Design, Print design
Tags: corporate collateral, print design

GW Landscape Design & Sustainable Landscapes brochures

March 19, 2015 by ksearing

Brochures for the Landscape Design and Sustainable Landscapes programs within GW’s College of Professional Studies.

Categories: Brochures, Corporate Collateral, Informational Design, Print design
Tags: brochure, corporate collateral, GW, marketing, print design

Magazine Feature Articles Design

March 15, 2015 by ksearing

Feature article design and layout for a large law firm’s alumni magazine.

Categories: Corporate Collateral, Print design, Publication Design
Tags: corporate collateral, print design, Publication Design

Washington Convention Center Sales Brochure

March 10, 2015 by ksearing

Branding for the Washington Convention Center’s sales materials features bright blues and flowing illustrations juxtaposed with clean type and layouts with lots of white space. This sales kit includes art direction of custom photography, printed vellum fly sheets introducing each section, concealed spiral binding, and a custom pocket on the back cover.

Categories: Brochures, Print design
Tags: brochure, corporate collateral, marketing, print design

Washington Convention Center Identity

March 6, 2015 by ksearing

The client’s existing 4-color photo-based logo caused multiple printing headaches, but they did not want a complete redesign. My solution was to streamline it, converting it to 2-color vector art for a more modern look, as well as more cost-efficient printing. Those bright, bold colors were the basis for the identity redesign, using large blocks […]

Categories: Advertising, Corporate Collateral, Exhibit Design, Print design, Signage, Stationery Suite
Tags: advertising, corporate collateral, exhibit design, logo, marketing, print design

Events DC Event Planning Guide

March 5, 2015 by ksearing

When the Washington Convention Center Authority rebranded themselves as Events DC, we created a custom blind-embossed binder and 128-page planning guide including fold-out floorplans. The three-ring binder and tab format ensured easy updates to only the sections that required edits.

Categories: Informational Design, Print design
Tags: corporate collateral, print design

Destination DC international sales brochure

March 4, 2015 by ksearing

Destination DC is the official tourism and convention corporation of Washington, DC. This 6.5″ square brochure with a DVD, housed in an inside pocket, showcases the city as a hotspot and premier convention, tourism and special events destination for an international audience.

Categories: Brochures, Print design
Tags: brochure, corporate collateral, marketing, print design